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Find out more about Certificate IV in Marketing and Communication from Open Colleges
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- Learning MethodOnline
- IntakesStart anytime
- LocationsAustralia Wide
- DurationSelf-paced
Max 24 months
Please note that Open Colleges is a private institution and it is unlikely any government funding will be available for this course. This course will not qualify for Free TAFE.
Course Overview
Accreditation: Nationally Recognised Qualification
Career Outcomes:
- Marketing Coordinator
- Assistant Account Manager (Advertising)
If you want to take that step up from an entry-level marketing or business role or start working in the industry, this is a great course to give you the broad knowledge and skills you need.
Topics covered in this course include: analysing consumer behaviour, undertaking marketing activities, and much more. Please find a full list of units further below.
Upon completion of this course, you will be issued with a BSB40820 Certificate IV in Marketing and Communication by Open Colleges (RTO: 90796).
Enquire now for a full Course Guide!
Job Outcomes
- Advertising Account Coordinator
- Analyst
- Assistant Account Manager (Advertising)
- Assistant Advertising Account Planner
- Community Relations Team Leader (Local Government)
- Copywriter
- Direct Marketing Officer
- Market Research Assistant
- Marketing Coordinator
- Marketing Officer
- Media Assistant
- Media Planner
- Promotions Assistant Manager
- Public Relations Officer
- Sales Administrator
Prerequisite & Entry Criteria
There are no mandatory Open Colleges entry requirements.
Recommended Local Entry Requirements
- Are 18 years old (note students under 18 will need permission from a parent or guardian to enrol)
- Have language, literacy and numeracy skills that ensure the ability to read and comprehend technical terms and communicate effectively through email. These skills are equivalent to those that would be required to successfully complete Year 12 or ACSF Level 3.
- You will need to have completed Year 12, or a qualification at Certificate III level or higher
Please see the Course Guide for detailed requirements.
Subjects
Module 1
| BSBMKG439 | Develop and apply knowledge of communications industry |
Module 2
| BSBTEC403 | Apply digital solutions to work processes |
Module 3
| BSBWRT411 | Write complex documents |
Module 4
| BSBCRT412 | Articulate, present and debate ideas |
Module 5
| BSBCMM411 | Make presentations |
Module 6
| BSBMKG435 | Analyse consumer behaviour |
Module 7
| BSBMKG431 | Assess marketing opportunities |
Module 8
| BSBMKG433 | Undertake marketing activities |
Module 9
| BSBMKG440 | Apply marketing communication across a convergent industry |
Module 10
| SIRXMKT006 | Develop a social media strategy |
Module 11
| BSBESB404 | Market new business ventures |
Module 12
| BSBTWK401 | Build and maintain business relationships |
Fees
PLEASE NOTE – Open Colleges is a privately-run Registered Training Organisation (RTO), not government-run like a TAFE. Therefore, Open Colleges cannot offer government funding. Please check eligibility requirements before beginning an enrolment with Open Colleges.
Fees for this course depend on the payment method and any existing promotions available with Open Colleges.
Always remember to enquire about any:
- Discounts
- Payment Plans
which may be available.
About the Institution
Open Colleges (RTO 90796) is an Australian education market leader with over 125 years of experience. Now an online learning market leader, Open Colleges focuses on supporting individuals to learn at their own pace.