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  • Learning MethodOnline
  • IntakesStart Anytime
  • LocationsAustralia Wide
  • DurationMa 24 months
Nationally Recognised Training

Course Overview


  • Content Marketing Manager
  • Content Strategist
  • Social Media Manager

The 10904NAT Diploma of Social Media Marketing is a nationally accredited marketing course that focuses on social media. It was created by industry leaders, and students will learn skills such as setting up and managing social media accounts across various platforms. 

The course includes a free 12-month student membership to the Australian Marketing Institute, and Open Colleges is the only VET provider endorsed by AMI for this program. 

The course is delivered online, and assessments include demonstrations, presentations, knowledge tests, and projects. Upon completion, students will have the skills to develop digital and social media marketing strategies, create and execute a content marketing plan, manage social media profiles, and monitor and improve social media marketing effectiveness. 

The course is suitable for those looking to accelerate their career and business in social media marketing, and potential career outcomes include roles such as Social Media Manager and Head of Digital Marketing.

Upon completion of this course, you will be issued with 10904NAT Diploma of Social Media Marketing by Open Colleges Pty Ltd (Provider number: 90796)

Enquire now to find out more!

Job Outcomes


  • Content Marketing Manager
  • Content Strategist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Head of Digital Marketing
  • Head of social media
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Manager
  • Social Media Strategist


Prerequisite & Entry Criteria

You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate III level or higher, OR
  • Two years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

Access to Others

This course includes a requirement to record video and/ or audio roleplays.  These will require participation by 1-2 other people sourced by you. 

Digital Equipment and Tools

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to OpenSpace. Many mobile phones and smart phones include this technology.
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.


You will require access to office equipment and resources including telephone, photocopier, scanner and printer.

Enquire now and request a course guide in order to find out more about entry requirements. 


Content Marketing

Social Media Strategy

Organic Social Media Marketing

Paid Social Media Advertising

Personal Brand Marketing

Social Media Conversion

Establish and monitor the marketing mix

Conduct marketing audits

Undertake project work

Assessment details

  • Demonstrations and presentations (including videos)
  • Knowledge tests
  • Projects


PLEASE NOTE – Open Colleges is a privately-run Registered Training Organisation (RTO), not government-run like a TAFE. Therefore, Open Colleges cannot offer government funding. Please check eligibility requirements before beginning an enrolment with Open Colleges.

Fees for this course depend on the payment method and any existing promotions available with Open Colleges.

Always remember to enquire about any:

  • Discounts
  • Payment Plans

which may be available.


About the Institution

Open Colleges (RTO 90796) is an Australian education market leader with over 125 years of experience. Now an online learning market leader, Open Colleges focuses on supporting individuals to learn at their own pace.